The Relentless Sales Mindset
The Relentless Sales Mindset is the first playbook in the Relentless Sales Series — the foundation every great salesperson must build before a single call, pitch, or presentation ever takes place. This is where confidence, clarity, and conviction begin.
Great salespeople aren’t defined by talent alone — they’re defined by the mindset they bring into every conversation. The Relentless Sales Mindset takes you into the inner world of top performers and reveals the mental habits, disciplines, and attitudes that separate the confident from the chaotic, the consistent from the inconsistent.
Inside this playbook, Larry Martin breaks down how to control your thoughts, manage your emotions under pressure, and develop the kind of internal strength buyers can feel the moment you speak. You’ll learn why belief matters more than technique, how resilience becomes your competitive advantage, and why mastering your own headspace is the most critical skill in the entire sales profession.
This is more than preparation — it’s transformation. Whether you’re brand new to sales or you’ve been closing deals for years, this playbook helps you rebuild the mental framework that leads to long-term success. Because when your mindset is relentless, everything else becomes possible.