Build a Campus Recruiting Program That Works — and Wins

 

Campus recruiting isn’t guesswork — it’s a system. And most companies are still showing up to career fairs hoping for good luck instead of executing a real strategy. The Campus Recruiting Playbook & Addendum gives you the full blueprint for building a high-performance early-talent pipeline across every discipline. From defining ideal candidate profiles to choosing the right universities, training your booth team, mastering engagement, evaluating talent, and running interviews that actually reveal potential — this playbook shows you exactly how to build a campus program that delivers consistent, predictable results. Nothing theoretical. Nothing bloated. Just the exact frameworks used in the field to produce more than fifty engineering hires in 24 months — one of the toughest talent markets in the country.

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Whether you're a Talent Acquisition leader, HR professional, or the lone recruiter fighting the good fight, this playbook equips you with the clarity, structure, and competitive advantage you’ve been missing. The included Addendum Toolkit expands your reach with ready-to-use ICP templates, budgeting tools, interview guides, scoring rubrics, offer scripts, yearly calendars, international hiring resources, and more. If your goal is to level up your campus presence, engage students with confidence, and build a pipeline that keeps producing year after year, this is your new go-to resource. Early-talent recruiting shouldn’t feel chaotic — it should feel strategic, intentional, and effective. This playbook shows you how.