ABOUT ME

Executive Recruiter | Sales Leader | Author | Mentor | Fitness Enthusiast

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With more than two decades of proven success in sales and recruiting, Larry Martin brings a rare blend of leadership, grit, and people-centered strategy to every arena he steps into. A Magna Cum Laude graduate of Liberty University with a B.S. in Criminal Justice/Psychology and a Master’s in Business—Executive Leadership, Larry also holds credentials from Florida State University’s Sales Institute and William & Mary’s School of Education.

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Larry’s early career was defined by top-tier sales performance, earning national recognition across multiple Fortune 500 companies, including #1 at Champion Homes (Q1 2001) and #2 at Oakwood Homes (1999) and top in sales and sales management at Countrywide's Full Spectrum Lending. That same drive carried into recruiting, where he built programs, coached teams, and personally placed more than 60 professionals—54 of them engineers—in just two years at his most recent place of employment.

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Today, as the founder of Relentless Coaching & Consulting, Larry leads a growing family of brands designed to help people strengthen every area of their lives — academically, professionally, physically, and spiritually. His divisions — Relentless Prep, Relentless U, Relentless Recruiting, Relentless Sales, and Relentless Reconstruction — provide practical tools, proven playbooks, and purpose-driven strategies that move people from potential to performance.

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Through Relentless Reconstruction—Larry now pours his experience into helping men rebuild their body, mind, and spirit. A 44-year weight-training veteran and lifelong student of discipline, he believes strength means nothing without purpose, and success means little without service.

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Whether training a sales team, mentoring recruiters, or guiding men through recovery and renewal, Larry’s mission remains clear:to help people build stronger foundations, achieve meaningful growth, and live a life marked by relentless purpose.